ThruTalk Integrity

If you're using ThruTalk to contact people by phone, ensuring that your organization is registered with carriers helps improve how your calls are recognized. ThruTalk Integrity allows you to submit this information so your phone numbers are correctly associated with your organization. This can help boost contact rates and ensure better deliverability. 


In this guide, we’ll walk through what ThruTalk Integrity is, how to register, and how caller ID works with it.


TABLE OF CONTENTS


Submitting the Form

The form will be available to fill out via a notice on the ThruTalk campaign index page:

Screenshot of a purple arrow surrounding the bell menu item at the top of the page. A red arrow points to the "ThruTalk Integrity Registration" menu item.If your account has filled out 10DLC Brand Registration, we will only need to gather information we do not have from your 10DLC information. If your account has not filled out 10DLC Brand Registration, the form will require all the fields. 


Registration

The following are the required fields at registration:

  • Legal Business Name
  • Business Address - Street, City, State, Zip, Country
  • EIN Number
  • Business Website
  • Business Type
  • Business Industry
  • Point of Contact
    • First & Last Name
    • Email
    • Phone Number
    • Business Title
  • Company Size
  • Average calls per day


If your account has filled out 10DLC Brand Registration then the italic required fields are already fulfilled.


To avoid delays, ensure the following:

  • The Point of Contact’s email domain matches your business website, 
  • The Point of Contact is viewable on your website’s staff or team page.


Caller ID

In addition to ThruTalk Integrity, our provider now offers Caller ID Name Registration (also known as CNAM registration). During the registration process, you’ll be prompted to indicate whether you'd like to include a caller ID name alongside your integrity registration.


Caller ID Requirements

The caller ID name:

  • Must be unique and clearly associated with your organization.
  • Cannot be generic (e.g., “Voter Outreach” or “Call Center”).
  • Must start with a letter.
  • Can only include letters, numbers, spaces, periods, and commas.
  • Is limited to 15 characters, including spaces and punctuation.
  • Will be reviewed by our provider for relevance and appropriateness.


If you've applied for ThruTalk Integrity but have not yet provided a caller ID submission, you'll see the following form:

Screenshot of a purple arrow pointing to the "Caller ID" registration for ThruTalk Integrity at the top of the page 


Display Behavior

Once approved, the caller ID name will be associated with your registered phone number(s). When a campaign is launched:

  • Carriers of the recipients are responsible for querying CNAM databases to retrieve and display your registered name.
  • Display can take several hours to multiple days, depending on how quickly carriers update their records.
  • Not all carriers participate in all CNAM databases, so caller ID display may vary between recipients.
  • GetThru facilitates the registration, but cannot control how individual carriers manage or display CNAM data.


Caller ID name display is ultimately determined by the recipient’s carrier. We cannot guarantee how or when your caller ID will appear to end users, nor force carriers or database providers to update or honor the registration.


Submission

Once you submit your registration, our team works with the phone number provider to process the information. Typically, this process takes 1-3 hours if there are no complications; however, it can take up to 2 business days in the event of an issue that prevents the validation of the organization. Once your organization’s registration is approved for ThruTalk Integrity, you’ll see a banner at the top of your ThruTalk Active Campaigns Overview confirming approval.

Screenshot of a purple arrow pointing to the "ThruTalk Integrity Registration Complete" banner at the top of the page.

After the banner appears, any newly launched ThruTalk campaigns will have their phone numbers associated with your registered organization. This association process can take up to 30 minutes, so we recommend waiting at least 30 minutes after launching a campaign before beginning calls. 


Reach out to support@getthru.io with any questions.